Design Edge was formed by Pradeep Aeri, to provide one-stop Creative Services to clients to promote their products and services through leading-edge Advertising, Communication and Promotion.

After gaining experience for more than 17 years at some of India's top advertising agencies and publishing houses, like Clarion, Tara Sinha McCann, Thomson Press, ASP, Satish Sud Graphics, Govan etc., Pradeep decided to set up his own Graphic Design Studio. He was an Associate Creative Director with McCann when he formed Aeri Creatives, now called Design Edge.

The main objective at Design Edge is to provide clients, however small or big, with excellent Creatives, while providing the very best value for money. Our clients can depend on our timely delivery, reliability and integrity.

Positives of working with Design Edge

• A one-to-one interaction with the person who is creating and formulating the communication
• No dilution of briefs
• Close monitoring of the activities undertaken for excellent quality
• Lower costs, as compared to larger agencies
• Latest graphic and multimedia inputs
• Prompt turnaround on jobs

Services Offered

• Design and execution of material for Promotion and Advertising of products and services.
• Communication materials for launch of new products
• Design and execution of entire corporate identity kit, from the branding and logo design to letterheads, stationery, fax sheets, invoices, folders, business cards & email templates
• Design and execution of corporate communications, both external and internal, like Newsletters, Annual Reports, Brochures/Folders etc.

Clients/jobs handled

Launch Activities & Press Campaign

• Various office and home products for Accord Communications Ltd. (An EPABX company)
• Launch campaign for Easy Home Telephone System and Pride PABX.
• Promotional campaign for The Times of India classified columns
  The campaign won the national-level Paean Award.
• Art Karat Jewellery
• Art Karat Sarees & outfits
• Art Karat Mens Wear
• Art Karat Entertainment
• Promotion Ads and corporate identity for Profolab (A photographic
  processing house)
• Launch of SelaQui Boarding School at Dehradun.
  Created the School Identity Programme, Brochures, Prospectus and Collaterals
• Branding and brochure design for a New York based jewellery designer

Brochures, Promotional Material, Marketing Collaterals

• World Travel and Tourism Council
• Delite Furniture, Launch of new showroom and branding
• Accord Communications Ltd.
• The Times of India
• Natraj Photo Albums
• Deepeeka Exports (An export company for hunting accessories, period arms and amour)
• Art Karat
• Profolab
• Hotels - Hyatt; Tajmahal, Delhi; Taj Chandela, Khajuraho,
  ITDC Hotels, Dalmia Resorts
• Philips Audio Systems
• ASIAD'82 (Asian Games)

Books and Periodicals

• Limca Book of Records 1992
• Reckitt's Book of Complete Homecare
• Usha Lexus Cooking Experts
• Amrut Aahar - A recipe book
• Milkmaid Gold - A collection of recipes for 101 desserts
• Cover designs and layouts for India Today
• Layout/cover designs for Bombay City Magazine
• Target (Children's Magazine)
• Book designs for Vikas Publisher