Client: SelaQui School


Background:

  

An international residential co-educational school from class 5 to 12.

SelaQui believes in the Indian value system and while utilising contemporary technology and learning methodologies to impart education that is of international standards. All classrooms are networked and IT-enabled, with audio-visual facilities. Outstanding faculty ensures high academic achievement. The student is exposed to all aspects of learning and life so that he is not only literate but well educated and groomed.


The school's infrastructure for sports is impressive, and includes facilities for riding, swimming, shooting, tennis etc. A 52-acre campus and hostel with a state-of-the-art kitchen offers home-like residential and dining facilities.

An IB world school from Year 2005-6, SelaQui offers an option at class XI level between the Indian stream of ISC and the global stream of International Baccalaureate (IB) diploma.

  

 

Competition

SelaQui had to compete with well-established schools in the Doon Valley like the Doon School, Welhams and the like.

    

 

Communication objective

To be seen as "a school that shapes students rooted in Indian values but well-versed with the latest in the world."

    

 

Desired response

"Here is a school which will make my child into an adult with character, who will be prepared to fit in anywhere in the global village."

    

 

The logo

The logo was designed as a stylized version of the Bodhi tree - a Peepal tree under which Buddha attained enlightenment. The Selaqui campus has a 300 year old Peepal tree, which ties in well with the Indian tradition of gurus teaching their students under the shade of a tree. The tree is rendered to look free, flourishing and strong.

The peach-coloured rising sun enclosing the symbol signifies knowledge and intellect. The green tree stands for growth with a firm foundation.

  

 

The Motto

The school's motto is 'Strive to lead", nurturing students to be the leaders of tomorrow, excelling in whichever field they choose in life.

 
Design Edge produced the following communication package at different stages of the school's progress.  
  • Corporate Identity Kit, Pre-launch, Launch and Post-launch Collaterals


  • Symbol and Logo

  • Visiting card, letterhead, envelope design

  • School uniform and blazer pocket

  • Badges

  • Corporate brochure to reach corporates, academicians and financial institutions, before the building of the school began. Purpose: Draw attention and create awareness of Selaqui as a serious contender to existing residential schools like Doon School and Welham's.

  • Direct mailer to invite admissions, after the school building was ready. Aimed at parents and students. Purpose: Drive admissions

  • Prospectus of the school. Purpose: Give information, drive admissions

  • A brochure showing the progress of the school, giving a peek into school life and activities. Purpose: Create interest in the school's future plans and offerings

  • School magazine called Sequin. Purpose: Create a platform for interaction, involving students, teachers, parents, well-wishers and stake-holders

  • Outdoor hoardings

  • Exhibition panels

  • Display posters for clubs and professional bodies i.e. doctors, chartered accountants, etc.